Research Interests
Intellectual Property Law
Trademark Law
Empirical Legal Studies
Law & Technology
Computational Law & Legal Analytics
Multifactor Legal Tests
Contracts
Commercial Law
Business Law
Property Law
Research Statement
My research program investigates a fundamental question in legal doctrine: when courts apply complex, multi-element legal tests, do all the prescribed factors actually matter? Using large-scale empirical analysis powered by computational methods, I study what I call the "multifactor collapse hypothesis," the theory that elaborate balancing tests routinely reduce to a small number of operative factors in practice, even as courts insist on holistic consideration of all elements. If this hypothesis holds across doctrinal areas, it carries significant implications for judicial economy, practitioner strategy, legal education, and legislative design.
My inaugural study tested this hypothesis in trademark law, analyzing approximately 4,000 Trademark Trial and Appeal Board decisions applying the thirteen-factor DuPont likelihood-of-confusion test. The results were striking: only two of thirteen factors predict outcomes with 99.55% accuracy. This finding, published in the Fordham Intellectual Property, Media & Entertainment Law Journal, challenges fifty years of established doctrine and has attracted attention from practitioners, trade press, and the Supreme Court bar. I am now extending this analysis to federal circuit court confusion decisions to determine whether the same collapse pattern holds across the appellate judiciary.
More broadly, my methodology, which leverages large language models to code legal decisions at a scale previously impractical for individual researchers, is designed to be portable across doctrinal areas. Multifactor tests pervade American law, from the fair use analysis in copyright to the reasonableness inquiry in Fourth Amendment search-and-seizure to the balancing frameworks in dormant Commerce Clause and due process jurisprudence. My long-term research agenda aims to map the gap between doctrine-as-written and doctrine-as-applied across these domains, contributing to a richer empirical understanding of how legal rules actually function in practice.
Publications
Doctrine, Data, and the Death of DuPont: An Empirical Analysis of Trademark Confusion at the TTAB
36 Fordham Intellectual Property, Media & Entertainment Law Journal 678 (2026)
SSRN Top Downloads, Intellectual Property: Empirical Studies eJournal · Cited in Petition for Writ of Certiorari, World Champ Tech, LLC v. Peloton Interactive, Inc., No. 25-736 (U.S. 2026)
What the DuPont Factors Actually Do: A Large-Scale Empirical Study of Trademark Confusion at the TTAB
Journal of Empirical Legal Studies (forthcoming 2027) (peer reviewed)
Factors and Fictions: The Empirical Collapse of the Likelihood-of-Confusion Test Across the Federal Courts
SSRN (2026)
The Anatomy of Confusion: A Statistical Dissection of the Multifactor Test
SSRN (2026)
On Confusion: A Restatement of Trademark's Likelihood-of-Confusion Test
SSRN (2026)
The Missing Jury: Fact, Law, and Who Actually Decides Trademark Confusion
SSRN (2026)
Responding to the grant of certiorari in RiseandShine Corp. v. PepsiCo, Inc., No. 24-1016 (U.S. June 29, 2026)
Works in Progress
Multifactor Mythology: The Fiction of Holistic Adjudication
Argues that multifactor balancing tests across nine doctrinal domains have collapsed to one or two operative factors, and evaluates the gap between stated and applied doctrine as a legal fiction that must now justify its cost.
Confusion by Default: Mass Enforcement and the Multifactor Ritual
Documents the rise of default-judgment trademark enforcement and shows that multifactor confusion analysis in defaulted cases operates as ritual rather than adjudication, proposing a candid standard for uncontested records.
One Standard, Two Tribunals: Testing B&B Hardware's Equivalence Premise
Tests B&B Hardware's premise that TTAB and federal-court confusion analyses are materially the same, drawing on more than 13,000 coded factor applications to show that the standard transports across forums but the evidence does not.
After Confusion: What Winning a Trademark Case Gets You
Follows trademark litigation past liability into remedies, showing that headline post-eBay remedy trends are largely artifacts of docket composition and that a growing share of prevailing plaintiffs obtain no remedy at all.
Patents
Federal Circuit Evaluation Tool
U.S. Provisional Patent Application No. 63/878,098 (filed Sept. 8, 2025)
Media Coverage
"Is Trademark Law Keeping Pace With Modern Brands?"
Julie Zerbo, The Fashion Law (May 13, 2026)
"Only 2 of 13 DuPont factors decide nearly all US TTAB cases, research suggests"
Nick Robertson, MLex (Jan. 9, 2026)
"Reading list and comments: Doctrine, Data, and the Death of DuPont"
Rebecca Tushnet, Rebecca Tushnet's 43(B)log (Dec. 15, 2025)
"Study finds DuPont test 'collapses' to two core factors, raising questions for USPTO practice"
Tim Lince, World Trademark Review (Dec. 11, 2025)
"SIU Simmons Law School increases first-time bar exam passage rates"
SIU News (Oct. 14, 2025) (featured photo)
"SIU Simmons Law School sees 25% increase in first-year students this fall"
SIU News (Sept. 18, 2025) (featured photo)
Selected Citations
Petition for Writ of Certiorari at 11
World Champ Tech, LLC v. Peloton Interactive, Inc., No. 25-736 (U.S. Dec. 2025)
Presentations
Panel on Multifactor Confusion Analysis
Invited Panelist, 2026 Midwest IP Institute, Minneapolis, MN (Sept. 25, 2026) (forthcoming)
"Factors and Fictions: The Empirical Collapse of the Likelihood-of-Confusion Test Across the Federal Courts"
Intellectual Property Scholars Conference, Stanford Law School (Aug. 6-7, 2026) (forthcoming)
"Factors and Fictions: The Empirical Collapse of the Likelihood-of-Confusion Test Across the Federal Courts"
New Scholars Program, Southeastern Association of Law Schools Annual Conference, Amelia Island, FL (July 27, 2026) (forthcoming)
"Factors and Fictions: The Empirical Collapse of the Likelihood-of-Confusion Test Across the Federal Courts"
Chicagoland Summer IP Workshop, Northwestern Pritzker School of Law (June 24, 2026)
"Multifactor Mythology: What If Most Factors in Balancing Tests Don't Matter?"
Virtual CLE, SIU Simmons Law School (April 27, 2026)
"Doctrine, Data, and the Death of DuPont"
2026 Kansas City IP Symposium, Lawyers Association of Kansas City (April 23, 2026)
"Multifactor Mythology: What If Most Factors in Balancing Tests Don't Matter?"
CLE Presentation, Jackson County Bar Association (April 16, 2026)
"Cryptocurrency and the Law"
Invited Speaker, Blockchain and Economics Club, Southern Illinois University (April 2, 2026)
"Doctrine, Data, and the Death of DuPont"
Chicagoland Junior Scholars Conference, Loyola University School of Law (Sept. 26-27, 2025)
"Ethical Use of Artificial Intelligence Services as Medical Students"
MEDPREP, Southern Illinois University (July 10, 2025)
"Branding Blunders: Hard and Humorous Lessons from Campaigns Gone Wrong"
American Marketing Association, Kansas City Chapter (July 28, 2020)
Teaching
Southern Illinois University, Simmons School of Law
I teach core doctrinal courses in Contracts and Property and advanced courses in Business Organizations and Intellectual Property, covering contract formation, performance, and remedies; estates in land and modern property doctrine; and agency law, partnerships, corporations, and LLCs. My teaching emphasizes practical application alongside doctrinal rigor, preparing students for both the bar exam and professional practice, and my Intellectual Property teaching draws on extensive practice experience to connect classroom concepts to real-world IP strategy. I also serve as faculty advisor to the Intellectual Property Law Society.
Education
Juris Doctor, Cum Laude, Class Rank 7th
Editor, Southern Illinois University Law Journal
Master of Business Administration, Cum Laude
Master of Engineering, Civil and Environmental Engineering
Bachelor of Science, Civil and Environmental Engineering
Selected Awards
Summer Research Stipend
SIU Simmons Law School, Summer 2026
CALI Excellence for the Future Award
Trademarks and Unfair Competition, Patent Law
Top of Class (4.0)
Trusts and Estates, Civil Procedure I, Contracts I
SIU Law Full Tuition Scholarship
Aug 2015 - May 2018
Selected Service
Faculty Advisor, Intellectual Property Law Society
SIU Simmons Law School, Aug 2025 - Present
Peer Referee, Jurimetrics
Manuscript review, empirical trademark-strength study (April 2026)
Guest Judge, Moot Court (Mardi Gras Competition Team)
SIU Simmons Law School (April 2026)
Judge, Illinois Junior Academy of Science
Region 8 Fair (2023-2026); State Fair (2023)
Bar Admissions & Affiliations
United States Patent and Trademark Office
Patent Practitioner, Reg. No. 77,326 (2018)
Illinois State Bar
Attorney, Reg. No. 6343575 (2023)
Missouri State Bar
Attorney, Reg. No. 71135 (2018)