U.S. Supreme Court Prof. Reichert's research cited in petition for writ of certiorari, World Champ Tech v. Peloton, No. 25-736 (Dec. 2025)

Academic Work

Research & Scholarship

Research, publications, and teaching at Southern Illinois University Simmons School of Law, with a focus on empirical legal studies and computational analysis of trademark doctrine.

Research Interests

Trademark Law Empirical Legal Studies Patent Law Computational Legal Analysis Multifactor Legal Tests Law & Technology Intellectual Property Contracts Business Organizations Commercial Law IP Strategy Law & Economics

Research Statement

My research applies computational and empirical methods to longstanding doctrinal questions in intellectual property law, with a focus on generating actionable insights for practitioners, courts, and policymakers. My current project examines whether the multifactor tests that dominate trademark confusion analysis actually function as courts and practitioners assume. Using large language models to analyze thousands of decisions, I have found that the traditional thirteen-factor DuPont test effectively collapses to just two factors, with mark similarity and goods relatedness predicting outcomes with over 99% accuracy. This finding has immediate practical implications: it suggests that practitioners may be overinvesting in factors that rarely move outcomes, that examining attorneys could streamline their analysis, and that the doctrine itself may benefit from simplification. More broadly, I am developing a "multifactor collapse hypothesis" with implications for other areas of law that rely on similar analytical frameworks.

Publications

Doctrine, Data, and the Death of DuPont
SSRN (2025)
SSRN Top Downloads, Intellectual Property: Empirical Studies eJournal

Works in Progress

Confirming the Collapse: An Empirical Analysis of Circuit Court Confusion Doctrine
On Confusion

Media Coverage

"Only 2 of 13 DuPont factors decide nearly all US TTAB cases, research suggests"
Nick Robertson, MLex (Jan. 9, 2026)
"Reading list and comments: Doctrine, Data, and the Death of DuPont"
Rebecca Tushnet, Rebecca Tushnet's 43(B)log (Dec. 15, 2025)
"Study finds DuPont test 'collapses' to two core factors, raising questions for USPTO practice"
Tim Lince, World Trademark Review (Dec. 11, 2025)

Selected Citations

Petition for Writ of Certiorari at 11
World Champ Tech, LLC v. Peloton Interactive, Inc., No. 25-736 (U.S. Dec. 2025)

Presentations

"Doctrine, Data, and the Death of DuPont"
2026 Kansas City IP Symposium, Lawyers Association of Kansas City (April 23, 2026) (forthcoming)
"Doctrine, Data, and the Death of DuPont"
Chicagoland Junior Scholars Conference, Loyola University School of Law (Sept. 26-27, 2025)
"Ethical Use of Artificial Intelligence Services as Medical Students"
MEDPREP, Southern Illinois University (July 10, 2025)

Teaching

Southern Illinois University, Simmons School of Law

I teach core doctrinal courses in Contracts and advanced courses in Business Organizations, covering foundational concepts in contract formation, performance, and remedies as well as agency law, partnerships, corporations, and LLCs. My teaching emphasizes practical application alongside doctrinal rigor, preparing students for both the bar exam and professional practice. I also teach courses in Intellectual Property, drawing on my extensive practice experience to connect classroom concepts to real-world IP strategy.

Education

Southern Illinois University School of Law May 2018
Juris Doctorate, Cum Laude, Class Rank 7th
Editor, Southern Illinois University Law Journal
Southern Illinois University College of Business May 2018
Master of Business Administration, Cum Laude
Southern Illinois University College of Engineering Dec 2013
Master of Engineering, Civil and Environmental Engineering
Southern Illinois University College of Engineering May 2012
Bachelor of Science, Civil and Environmental Engineering

Selected Awards

CALI Excellence for the Future Award
Trademarks and Unfair Competition, Patent Law
Top of Class (4.0)
Trusts and Estates, Civil Procedure I, Contracts I
SIU Law Full Tuition Scholarship
Aug 2015 - May 2018

Bar Admissions & Affiliations

United States Patent and Trademark Office
Patent Practitioner, Reg. No. 77,326 (2018)
Illinois State Bar
Attorney, Reg. No. 6343575 (2023)
Missouri State Bar
Attorney, Reg. No. 71135 (2018)

Download the complete curriculum vitae

View CV (PDF)

Links

SSRN Author Page   |   LinkedIn